Target Audience

Using the guidelines of the BBFC rating, we decided to rate our film a 15. We thought that rating it a 15 was an appropriate decision as our film includes things that younger people wouldn't be allowed to watch.

• Drug taking may be shown but the film as a whole must not promote or encourage drug misuse.
• Horror - Strong threat and menace are permitted unless sadistic or sexualised
• Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied. Easily accessible weapons should not be glamorised.
• There may be frequent use of strong language (for example, ‘fuck’). The strongest  terms (for example, ‘cunt’) may be acceptable if justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable.
• Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational context.
• Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behaviour, but the strongest references are unlikely  to be acceptable unless justified by context.
• Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic or sexualised violence is also unlikely to be acceptable.

Our film cast doesn't include any ethnic minority characters but we hope the narrative of a horror is enough to attract an ethnic minority audience.
Horror films are supposedly created to aim at a male audience, but we wanted our trailer to appeal to a female audience too. In order to do this we created the female victim character as strong and independent (her walking alone) and therefore a female audience could relate and empathise with the victim. However, to still appeal to the male audience, we used the mise-en-scene to make the female character attractive. We dressed her in a strappy top and tight jeans, she looks casual yet appealing. This uses the 'male gaze' theory by Laura Mulvey, who is a feminist. She suggests that most of the film industry's focus is on the bodies of women rather than their drama and acting skill. This is purely for male pleasure and to help appeal to a male audience, most of the time it works and the actress becomes a sexual icon.

In the case of class, we have decided that our film would best suit the socio-economic groups of C2,D and E. This is because it is mainly these groups that would be attracted to seeing a 15 rated, horror movie which involves violence and gore. From my point of view, being a student myself, I believe that mainly students would want to see this film and so the social group 'E' would be the main part of our audience.


The trailer is being aimed at people aged 15- 25. I did a questionnaire on people aged 16-18 and asked them what they would expect to see in a horror/thriller trailer and this will help to achieve the aim and also to help the trailer become more appealing to the target audience. As I am 18 years of age, I know how the target audience think and I can use my own opinion to help make the trailer scarier and more chilling. This genre is popular with 15-25 year olds.Our trailer is aimed at both genders and aimed at people who speak english. Some films that I think would have a similar audience to the coursework trailer are...

Paranormal activity 2

Wrong turn





Film trailer analysis
I analysed 2 trailers and looked at various points to get an idea of what different genres of trailers include.

I looked at:

Genre Narrative
Location
Characters

Voice Over
Theme
Pacing
On-screen graphics Editing & post production
Music and other sound effects