Thursday 28 April 2011

How effective is the combination of your main product and ancillary texts?

As an encoder, I have produced a horror film trailer, a cover of a magazine featuring the film and a poster to advertise the film. I didn't plan all three of these together. After finishing my trailer, I picked out important key signs that were in the trailer that would help link the ancillary texts and the main product together. These cohesions were the use of a knife, the victim and the killer.


I think using an object such as a knife to link the texts together is a good way of enticing the audience. Knifes are normally associated with cooking in everyday life but in a horror film it's associated with violence and gore which can often cause the audience to want to go see the film advertised.
The purpose of the ancillary texts were to support and promote my main product. Posters are a type of advertisement which you will see in towns up on walls, near bus stops, on buses and on signs. The film companies pay to create these posters and pay to get them put up everywhere. This is so the public are aware that the film is available to see and the posters normally exaggerate and try to attract the audience wherever and however possible. This may mean they put up the best reviews from critics or put up their famous star actor/actress in big bold letters. However for a film to be featured in a magazine isn't advertisement, it is publicity. The film companies do not pay to be featured in the magazine, they are merely in there because the magazine company has heard of the film, has watched it and has liked what they have seen. This causes a positive spiral of people talking about the film and therefore more people going to see it. All films which are profit motivated would love to be featured in a magazine.

My magazine and poster link due to the fact they both have the same characters in the photo and the same setting. Sometimes magazines use the same photo as the poster on their front cover but I think this takes away the effectiveness of the poster and damages the publicity. I've used different colours for the magazine cover to make it more creative and colourful, a magazine cover should be bright and eyecatching whereas the poster should always have a big title but an insightful image, in this case the image is fairly disturbing and this could entice the public well and truly. I feel that my layouts' for both of my texts are in good shape and that they would read well if put into local towns however I think I could have edited my magazine front cover so that it linked more to my poster as some people may not be in my way of thinking, and prefer the photos to have the same type of editing e.g. same colour and same effects. I like my use of fonts, I believe they suit well to their purpose and are clear to the audience. Due to peer feedback I can see that both my ancillary texts have obtained a dominant reading and I am proud of my products.

Wednesday 27 April 2011

Magazine cover

I used photoshop to create my magazine cover:

Again, I used a photo from my photoshoot and I changed the colours using Adobe Photoshop. I thought these colours were particularly effective as it contrasts from the "major movies" title and I thought that the colours I chose to highlight the main character (victim, girl) to make her stand out and show the audience that she is the main character in this film.
Similar to my poster, I used Da Fonts.com for my font. My font is called Dirty Play and I used it because it's bold, it's clear to read, it stands out and is the type of font a film magazine would use.



I thought the layout I have chosen is effective and according to my peer feedback, they also think the layout I chose is good, practical, stands out and you can immediately point out that this magazine is going to be about films because of the iconography I have used (the film strip that holds images at the bottom and a scene-cut board). The background image is one from my photoshoot but i've edited it and changed the colours to colours I believe would stand out on a magazine cover. The smaller images I have used are ones I found from Google Images. I didn't use my own original photos because I couldn't find any that suited the purpose of "side stories".

Tuesday 26 April 2011

Codes and Conventions

Magazine
  • Image of celebrity
  • Puffs
  • Plugs
  • Magazine title
  • Barcode
  • Issue date
  • Website


Poster
  • Title of film
  • Tagline
  • Image
  • "starring..."/actors name
  • Release date of the film
  • Reviews (4 stars, 5 stars, etc)
  • Website
  • Film details in thin, condensed text
  • Quotes from reviews



What are the key generic features of a trailer?

I watched some trailers and here are some features and aspects that I noted down:

Horror trailers
Paranormal activity 2 -
  1. Starts off with some editing of a blank, black shot with some background noise
  2. Then a quick, jumpy, action shot of someone being thrown at the camera
  3. It then has a pause in the action and slows down, some text is displayed to build up the release of the new film
  4. Some shots are shown from the film
  5. No background music to create an eerie atmosphere
Isidious -
  1. Starts off with company name/logo
  2. Then shows the title of the film with some strange background noises
  3. Then starts with the shots from the film and some dialogue to introduce the audience to characters?
  4. "From the makers of paranormal activity and Saw" promotes the film to audience who may have liked these films
  5. It then continues with a tense background soundtrack and cut shots from the film
Romance trailers
Charlie st cloud -
  1. Starts with the universal logo and some happy acoustic music
  2. image of setting
  3. Dialogue from the film
  4. More images and shots from the film
  5. Happy music throughout


Life as we know it -
  1. Immediately starts with shots from the film and a up-going beat
  2. Logo of warner bro.s pictures
  3. Carrys on with dialogue and images from the film to introduce audience to storyline
  4. Text comes up to explain what's happening
Comedy trailers
Hangover-
  1. Starts with dialogue from film to introduce
  2. Chart music song
  3. Sped up shots from film
  4. Main storyline



What are the key generic features of your chosen genre?

My chosen genre is horror/thriller. There are many key generic features that makes a film a horror/thriller. Negativity is a main one. Something negative always happens in a horror whether it be a gruesome death or a ghost haunting. A majority of horror movies follow the same style of narrative.

It starts off with a balance. Everything is normal until there is some sort of disturbance, a murder perhaps, the film then carries on with the disturbance, normally this gets worse throughout time until a resolution is found and the balance is found again to end the film. This doesn't necessarily mean a happy ending though.



In most horror and thriller trailers they have sudden close ups, fast action cut shots and long, dark shots to create an eery atmosphere. This builds up tension and engages the audience.

Characters in a horror
The typical characters are:
1 main 'good' character or a 'good' group
1 main 'evil' character or an 'evil' group
A male hero
A female victim

Settings and props in a horror
A Haunted house for example a majority of the filming in 'The Grudge' - 2004





Another possible setting is an enclosed space e.g an alleyway or a town for example in 'The Crazies' - 2010



Another possibility is an abandoned public place such as an old hospital or mental asylum for example in 'Boo'-2009 
 




Props used are; knives or weaponry, fake blood and dark clothing for a killer or white clothing for a ghost.

Thursday 21 April 2011

Poster

I've decided the best photo for my poster in particular is one that illustrates the horror in the film. Therefore I have chosen an action shot:

I experimented with my chosen image using Adobe Photoshop.

I then went on http://www.dafont.com/ and looked at different fonts I could use for my poster


Final poster:

Saturday 16 April 2011

Photoshoot

I carried out a photo shoot in order to start the process of the poster and magazine cover which would complete my coursework package.

I started out by experiementing with position. I took mock photos of me standing in different places and moving the camera to see which positioning worked out best:



I then took photos without the flash on to see what they came out like and used a torch to highlight my face:




I then started experimenting with lighting and colour (keeping in mind that it would later be edited):



I then experimented with different types of shots. I took photos of different action shots using close ups and mid shots.